Wednesday 5 December 2007

Kareena Kapoor follows John, Bipasha's footsteps


John and Bipasha are the faces for Clinic All Clear anti-dandruff shampoo and now Kareena Kapoor has been signed on as brand ambassador of Head and Shoulders shampoo. Apart from the usual commercial ad, she will also be seen in a music video made specially to promote the product in a unique manner. To be shot by the director Sangeet Sivan, the music of the video will be composed by Pritam. After the huge success of Jab We Met however, Kareena seemed to fit the 'brand ambassador' bill to the T. About the music video, Kareena said, "This is a novel concept. I've seen the music video and it has been shot and edited really well. It was wonderful shooting with Sivan." It is known fact that Bipasha and Kareena don't get along and prefer not to work together. And now they represent rival shampoo brands, too. What made Kareena endorse this product? "The product has to do with confidence. And I think I am quite a confident girl," she says. The lyrics have been written by Irshad Kamil. Pritam besides having composed music for this video is also responsible for the great music of Jab We Met . He says, "I have worked with Kareena before; she is very bubbly and can pull off any kind of song; that's why I can be bindaas when I'm composing songs that Kareena is going to dance to. This particular number is naughty and romantic."

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